"Social media logic says to keep creating interesting and honest content, keep recycling and re sharing links and this will create intersections of value. This brute force approach is too haphazard and works less well daily. We need to understand how social design intersects with businesses needs; where context connects with customers."
These lines made me write this article on content and its context. The generalist view of social media says that a company (or the outsourced agency) would be generating content which is original and honest to company.
In India , specially it is said that the content generation and curation is outsoucred to agencies, which happens to be a normal set of things for ever national brand available in India. This expand to all sectors from retail to auto, real estate to media.
I can correct myself of being calling the content as outsourced. I may not be correct using the word outsource the content. This give a basic business oppurtunity for the agencies to understand a brand. This is where the strategy, core communcation helps a lot.
An ideal agency needs to balance out two most important things 1) context 2) Content for the brand.
These lines made me write this article on content and its context. The generalist view of social media says that a company (or the outsourced agency) would be generating content which is original and honest to company.
In India , specially it is said that the content generation and curation is outsoucred to agencies, which happens to be a normal set of things for ever national brand available in India. This expand to all sectors from retail to auto, real estate to media.
I can correct myself of being calling the content as outsourced. I may not be correct using the word outsource the content. This give a basic business oppurtunity for the agencies to understand a brand. This is where the strategy, core communcation helps a lot.
An ideal agency needs to balance out two most important things 1) context 2) Content for the brand.