Social Media Engagement can be of various forms and based on various platforms. The following content may be applicable to any social platform say Facebook or Twitter.
1) Reason to respond
Always make people to respond. After all we call it "The Social Media", we need to make people reply to engagement offered. The response too depends on what has been the engagement. So it is necessary for not have a great engagement with people but they need to respond to the engagement
2) Personalize the content
People feel close to a brand when the brand customizes itself in terms of product or a service. Google provides search results to people on the internet. The way it customizes itself for the need of people can be example of flexibility of service that they provide. In the same context Social Media Engagement has to be customized.
Eg Wishing customers on their Birthdays, Wishing people on religious holidays.
3) Offer people something different which they wont get through emails
People should be offered an engagement through which that can get two things out of it . 1) Information 2) Belongingness .
Eg : If a brand shows some emotional attachment towards its customers then it would be helpful in getting loyalty
4) Don`t make it too nosy
Yes, The "Nosy" factor, this is a major problem with Indian Brands, when in the adrenalin of getting more and more people to spread the awareness of their brand , they end up being nosy and too much of interference is being created.
1) Reason to respond
Always make people to respond. After all we call it "The Social Media", we need to make people reply to engagement offered. The response too depends on what has been the engagement. So it is necessary for not have a great engagement with people but they need to respond to the engagement
2) Personalize the content
People feel close to a brand when the brand customizes itself in terms of product or a service. Google provides search results to people on the internet. The way it customizes itself for the need of people can be example of flexibility of service that they provide. In the same context Social Media Engagement has to be customized.
Eg Wishing customers on their Birthdays, Wishing people on religious holidays.
3) Offer people something different which they wont get through emails
People should be offered an engagement through which that can get two things out of it . 1) Information 2) Belongingness .
Eg : If a brand shows some emotional attachment towards its customers then it would be helpful in getting loyalty
4) Don`t make it too nosy
Yes, The "Nosy" factor, this is a major problem with Indian Brands, when in the adrenalin of getting more and more people to spread the awareness of their brand , they end up being nosy and too much of interference is being created.
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